Causing Damage For Popularity

Now, before I start, I feel I should say that I’m not necessarily opposed to celebrity news/gossip sites. It’s not my cup of tea but a lot of people are clearly interested in what they do. There is a market for it and they have moved in to take advantage of that. Good on them. That’s not something I have a problem with. What I want to talk about is how some of them do it.

This is not going to be one of those articles where I tip toe around who I’m talking about. While they are certainly not the only guilty ones, I’m going to be focusing on Ghafla. They’re one of the most popular and if it has to start with somebody it should probably be them.

Over the past few days, there’s been talk about the whole Tony Mochama incident. In case you’ve somehow missed it, here’s a quick summary. Tony Mochama (aka Smitta) is being accused of sexual assault. The general accepted version of the accusation is that he was at a fellow poet’s house, he committed the assault on her friend and that there are a few witnesses. He has since denied any wrong doing.

Now, whether you believe this or not, I think you should see the problem with Ghafla’s headline.

RAPE!! Standard Group’s TONY MOCHAMA Accused! Here Is The Story!”

There’s no other way to put it, this is misinformation, plain and simple. They are unashamedly being sensationalist for the sole purpose of getting views. You can see this from how the actual article is phrased. It is, more or less, accurate…if you’re already aware of what’s going on. But if you’re not then you will come away with a twisted version of what is actually being said. I’ve already seen people on twitter peddling this ‘Ghafla’ version. By selling the story like this they’re making it easier for Mochama to deny the charges and harder for people to believe it.

I have already seen someone say “you’re telling me she was raped as everyone watched? Yeah right.”

Ghafla is a popular platform where a lot of people get their information. I don’t think that should be the case but it is. And as such they have a responsibility not to pull stunts like this. They do not get to stir things up so they can get hits. This situation is not theirs to manipulate for click bait!

Look at this headline.

“I DID NOT RAPE A WOMAN IN WAMBUI’s HOUSE”!! Standard Group’s TONY MOCHAMA (Smitta Smitten) Responds!”

This is one thing we can say for certain that Tony Mochama has not done. He did not say those words. The only ones actually pushing a rape narrative are Ghafla. No one accused it. No one denied it (because it was never leveled.) We are talking about a sexual assault. Yet, here is Ghafla shaping their own version of a story that will cause more people to visit their site. How fundamentally sick is that?

Listen up Ghafla team. Maybe you believe he is (or could be) guilty in which case you are derailing the conversation and making life harder for everyone else who does. Or you think he is (or could be) innocent, but then you are just fanning the flames by raising the charge. Most likely, I think you don’t care either way. You are literally just causing damage because it helps you meet your quota. STOP IT!

Here’s a few things you need to start working on.

One. You need to reevaluate how you view women.

Two. You need to stop trafficking in human misery.

Three. If you are already doing one and two then you need to get to a place where no one has to tell you why a tweet like this is wrong.

“Sexy Photos Of Natalie Tewa Who Was In The Accident With Wangechi the Rapper!! Must See!!”

Is that really so much to ask?

Rigathi

Writer, artist, blogger, developer.
Will This Be A Problem co-founder.

  • admblind

    Reblogged this on TTYL and commented:
    Been tired of seeing shit like this pulled off by Kenyan blogs for ages. the kenyan Daily Post, Nairobi Wire and all of those f*cks need to stop!!

  • Gaaaaaaaa I thought I was the only one annoyed with Ghafla for the direction they have taken. When they begun I thought there was some potential.